The objective was to create an extraordinary artwork experience for the reveal of a new Bentley model, integrating the themes of ‘adrenaline rush' and 'black box mystery’.

Creating a transformational journey by blending technology, luxury, and mystique to unveil the launch of the new car in a way that's never been done before.

This event was a journey through a world, an alchemical fusion of light and darkness, designed to involve the guests as part of an exclusive circle witnessing the arrival of the new untamed Bentley.

More than just an immersive LED lighting performance in a 3D spatial gallery, Bentley wanted to engrave their brand values in people’s minds. Positioning themselves as a pioneer of power and innovation in the automotive industry.