The Emotive Clouds Show

When we look at the clouds we see different things, we see possibilities for them to be something more. The objective was for participants to interact with the digital clouds, shaping and moulding them to create unique, personalised NFTs that reflect their engagement with Cloudera’s technology.

The interactive display shows a dynamic cloud visual which reacts to the user's heartbeat data which then influences the creation of dynamic cloud formations, reflecting the participant’s emotional state.

The installations offered 9 types of cloud visuals in total, with each design representing the local culture, landmarks, and themes of where the EVOLVE Conference took place, making it more relevant to the location and its nuances.

Business objective:

The Evolve Conference by Cloudera focuses on exploring how data and AI can revolutionise businesses. The installation served as an engaging marketing campaign culminating in the creation of unique NFTs for the visitors.