Artificial intelligence

Spatial design

3D cinematic

Prism: The Art of Light

The PRISM pop-up experience was designed to showcase the exceptional capabilities of the Xiaomi 14, co-engineered with Leica.THE PRISM, is a modern reinterpretation of the Camera Obscura, is designed to capture the light and transform it into something extraordinary.

Prism: The Art of Light

An AI character the LightShaper, who is the embodiment of the Xiaomi 14's creative capabilities, guides you through THE PRISM while the Xiaomi 14 Pro becomes the tool and companion which allows you to interact with, personalize, and capture the installation. The person who is interacting with LightShaper, brings the artwork to life, making each experience uniquely their own.

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Business objective:

Xiaomi always strives to invent cutting-edge visual experiences. In this project, they wanted to introduce their most sophisticated AI-driven smartphone at that time, the Xiaomi 14. However, they didn't want to "tell" the audience and urge them to agree. Instead, they wanted to "show" how Xiaomi 14 can visualise any wild imagination with a simple touch and voice sensory.

THE PRISM not only demonstrates the Xiaomi 14 Pro's exceptional low-light performance and high dynamic range but also serves as a guide to exploring its creative capabilities. Here, the Xiaomi 14 Pro emerges not just as a phone but as a medium for capturing and creating collective art.

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